Bill Wardlow
Creative Director of Brand and Content at DexCare
- Role
- Creative Director at DexCare
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Bill Wardlow
I have always looked at images and the everyday things in life using a different perspective. I was raised in a house of creatives with my dad being an Architect. I have taken that perspective and applied it to the business of branding, communicating visually, and designing messaging and have been the recipient of several awards which humbles me and where I give credit to my family. I am skilled in Typography, Digital & UX design, Photo Shoots, Branding, Print Design, and Art Direction. I have a Bachelor of Arts (BA) focused in Fine Arts from Washington State University. Capabilities include- Art Direction - Prototyping - Identity Branding - Style Guide Creation - Research - UX email - Producing - Photo Art Direction - Overseeing color - User experience design - Wireframing - Storyboarding - Agile workflows - Print design - Package design - Illustrations - Research - Email design - Studio Art Direction - Digital ads - Video editing - Video art direction Graphic Software includes- Adobe Photoshop - Adobe Illustrator - Adobe Indesign - Adobe InCopy - Adobe Bridge - Adobe Premiere - Adobe Premiere Rush - LightRoom - Microsoft Word - Microsoft Excel - Microsoft PowerPoint - Adobe Acrobat - Slack - Phase One - Canva
Experience
Creative Director
Dec 2023 — Present · Seattle, WA, US
Creative Director of Brand and ContentLed the creative vision and brand execution for a leading digital health platform, crafting intuitive“digital front door” experiences that seamlessly merged healthcare navigation with retail-inspirede-commerce design. Oversee and develop content and video storytelling for both marketing campaigns and product education, ensuring the brand communicates with clarity, empathy, and visual impact. Directed multi-channel initiatives spanning web, social, digital advertising, email, and live events, harmonizing visual identity and messaging across all touchpoints. Partnered closely with cross-functional teams—including product, engineering, and clinical stakeholders—to translate complex workflows into simple, engaging, and user-centered solutions. This work elevated brand perception, drove measurable increases in patient engagement, improved discoverability, and boosted conversion rates.
Education
Washington State University
Bachelor of Arts (BA)
Skills
- Web Design
- Art Direction
- Photo Editing
- Retouching
- Email Marketing
- Photo Shoots
- Creative Problem Solving
- Posters
- Layout
- Mac
- Illustrator
- Art
- Brand Management
- Graphic Design
- Print Production
- Photoshop
- Catalogs
- Brochures
- Visual Communication
- Indesign
- Creative Development
- Graphics
- Typography
- Integrated Marketing
- Image Editing
- Adobe Creative Suite
- Creative Direction
- Image Manipulation
- Social Media Marketing
- Illustration
- Digital Photography
- Concept Development
- Direct Marketing
- Quarkxpress
- Photography
- Advertising
- Styling
- Adobe Acrobat
- Logos
- Photo Art Direction
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