Bill van Taack
Founder & Chief Executive Officer @Rgm Insights
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WORK HISTORY
Founder & Chief Executive Officer @Rgm Insights
EDUCATION
University of Toronto
Bachelor of Arts (B.A.), Economics and Mathematics
University of Oxford
DPhil (PhD) - Nuffield College, Computational Econometrics
University of Toronto
Masters, Industrial Relations / Economics
Massachusetts Institute of Technology
Post Doctoral Training, Generative Artificial Intelligence
University of Oxford
Master of Science (MSc), Quantitative Methods (econometrics)
SKILLS
ABOUT BILL VAN TAACK
I help the world’s leading restaurant and CPG brands make smarter pricing, menu, and promotion decisions — the kind that grow margins, traffic, and loyalty.Our work goes beyond insights. We build decision systems that show exactly where profit lives — and how to capture it.Brands rely on RGMi for national pricing rollouts, menu simplification, promotion ROI, and new product investment. Every engagement is designed to pay for itself many times over — not through slides, but through measurable financial impact.The Advantage- Precision, not averages. Advanced analytics that pinpoint true demand drivers- Context, not theory. Understanding what guests choose — and what they reject- Behavioral truth. Predicting how people really act, not how they claim to- Action, not data. We turn complex analytics into clear, profitable decisions.What Clients Achieve- Pricing and promotion systems that protect margins while driving trial- Menu frameworks that increase throughput and reduce complexity- Data-backed confidence to invest, innovate, and communicate valueExpertisePrice Pack Architecture | Menu Optimization | Promotion Strategy | Conjoint & TURF | Demand Forecasting | Concept Testing | Behavioral Analytics | Portfolio Strategy
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