Bill Tausch
Strategic Planner
- Role
- VP Strategy Director Cadillac, Chevrolet, Buick, Gmc, Liberty Mutual Insurance at Jack Morton Worldwide
- Location
- Detroit, MI, US
- LinkedIn followers
- 500 followers
About Bill Tausch
Architect and builder of plans and brands. • Hybrid planner with global, domestic…
Experience
VP Strategy Director Cadillac, Chevrolet, Buick, Gmc, Liberty Mutual Insurance
Feb 2012 — Present
Creation of Brand Experience Platform strategies and creative briefings• Key part of team that developed the Global Cadillac 5 Year BXP plan which outlined archetypal brand story, key strategic pillars for activation.• Authored the Chevy Women’s BXP strategic platform which led to creative and program elements which were very successful in market.• Created the BXP strategic platform for 2014 Chevy Silverado launch providing direction for all experiential launch activities.
Education
University of Michigan
B. A., Economics
1985
Skills
- Management
- Strategy
- Media Planning
- Strategic Thinking
- Digital Media
- Direct Marketing
- Brand Architecture
- Strategic Planning
- Interactive Marketing
- Marketing Research
- Creative Strategy
- Leadership
- Advertising
- Competitive Analysis
- Advertising Agency
- Integrated Marketing
- Brand Management
- Marketing Strategy
- Focus Groups
- Marketing
- Online Advertising
- Digital Marketing
- Relationship Marketing
- Digital Strategy
- Customer Insight
- Market Research
- Strategic Communications
- Account Planning
- Brand Development
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