Bill Skowronnek
- Role
- Director of Na Marketing at Endpoint Protector - Now Part Of Netwrix
- Location
- Raleigh, NC, US
- LinkedIn followers
- 500 followers
About Bill Skowronnek
I am a successful B2B senior-level marketing, branding, and communications professional…
Experience
Director of Na Marketing
Endpoint Protector - Now Part Of Netwrix
Apr 2022 — Present · Raleigh, NC, US
In this newly-created position, I plan and implement an integrated approach to best to leverage the different marketing channels - in collaboration with the global marketing team - to develop and scale an account-based marketing program to drive pipeline goals.\\\\n• Designed, iterated, and scaled account-based marketing (ABM) programs, spanning available marketing channels.\\\\n• Managed a team of business development representatives in the North America and United Kingdom markets. Exceeded pipeline target by 28% and increased YoY revenue by 38%.\\\\n• Developed segmentation best practices for efficient and effective account-based marketing. Leveraged and optimized 6sense ABM platform in engaging high-intent accounts across ideal candidate profiles (ICPs).\\\\n• Developed and refined account scoring methodologies. Created and maintained a sales and marketing dashboards to continuously refine and improve lead generation efforts.\\\\n• Distilled data from analytics and implemented improvements to lead generation programs. Performed regular tracking of marketing performance, continually monitoring, analyzing, and fine-tuning campaigns to maximize ROI.\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.