Bill Sherman
Versatile, Flexible Market Research Contractor | B2C and B2B | Quantitative and Qualitative | Can Fill Many Roles
- Role
- Research Director at FoodMix Marketing Communications
- Location
- Evanston, IL, US
- LinkedIn followers
- 500 followers
About Bill Sherman
Versatile, flexible and resourceful market research professional can fill many roles. Well-versed in all aspects of custom B2C and B2B qualitative and quantitative. Can work independently or with your team to complete many tasks and projects.Experienced distance instructor who effectively delivers marketing and business courses to a diverse population of non-traditional adult learners in a student-centered learning environment.
Experience
Research Director
FoodMix Marketing Communications
Apr 2015 — Present
Created new brand identity to revive legacy CPG product using insights from 16 focus groups across North America and multinational survey of consumers.• Shortened timelines by programming and fielding 30+ surveys using Qualtrics.• Developed B2B value propositions and brand handshakes for national food manufacturers.• Wrote dozens of reports, presentations and white papers by turning data into compelling client-ready stories.• Helped prepare and present new business proposals.• Conducted 500+ in-depth executive interviews.• Positioned company as thought leader by writing multiple blogs on market research and foodservice.
Education
The George Washington University
Master of Business Administration (MBA), Marketing/Marketing Management, General
1981 — 1983
DePaul University
Master of Arts (M.A.), Liberal Arts and Sciences/Liberal Studies
1995 — 1998
Washington University in St. Louis
Bachelor's degree, Economics
1975 — 1979
Skills
- Segmentation
- Quantitative Research
- Customer Insight
- Marketing Research
- Consumer Behaviour
- Competitive Intelligence
- Marketing Strategy
- Business Strategy
- Data Analysis
- Market Research
- Strategy
- Analytics
- Brand Equity
- Survey Design
- Proposal Writing
- Rfp Generation
- Cross-Functional Team Leadership
- Crm
- Analysis
- Competitive Analysis
- Focus Groups
- Qualitative Research
- Marketing
- Management
- Project Management
- Consulting
- Consumer Insight
- Consumer Goods
- Product Development
- B2b
- Market Analysis
- Fmcg
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