Bill Shade
- Role
- Sr Capability Lead, Marketing Operations, Microsoft Cloud at Microsoft
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Bill Shade
Ever since I taught myself how to build websites during the dotcom boom, utilizing…
Experience
Sr Capability Lead, Marketing Operations, Microsoft Cloud
Jul 2016 — Present
Defined and managed the campaign development operating model, in support of Microsoft’s commercial and consumer cloud services, while also driving continuous improvement and change management initiatives. • Led a team of Business Program Managers (BPMs), responsible for managing campaign operations end to end. • Led the orchestration and end-to-end management of lead generation capabilities projects, such as enabling Facebook Custom Audience campaigns via a new internal platform. • Drove the onboarding plan and roadmap for the migration of email campaigns from Salesforce to Adobe, conducting a Microsoft-wide email footprint analysis to guide decision making.
Education
University of Phoenix
MBA, E-Business
Wright State University
BA, History
Skills
- Digital Marketing
- Integrated Marketing
- Market Research
- Marketing Strategy
- Content Management
- Web Project Management
- Mobile
- Content Strategy
- Marketing Communications
- Email Marketing
- Product Marketing
- Product Planning
- Webtrends
- Omniture
- Online Advertising
- User Experience
- Competitive Analysis
- SEO
- Vendor Management
- E-Commerce
- Lead Generation
- Product Strategy
- Information Architecture
- Social Media
- Product Management
- Web Analytics
- Digital Strategy
- Online Marketing
- Web Design
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