Bill Selph

About Bill Selph

My passion is around hardware and software tech product categories which has allowed me the great opportunity to work with a diverse group of exceptional people in great companies around the world. I have built a reputation for creative product vision coupled with end to end business acumen, as evidenced by successful start-up and operation of a multi-million dollar Intellectual Property Licensing business for Microsoft. As a career product manager across a variety of tech industries, I have developed an ability to quickly grasp new markets and deliver exceptional user experiences, bringing both enterprise and consumer products to market delivering over $1B in revenue. As a product manager in multiple tech product categories, the challenges I faced and the best practices I developed in response to those challenges are used in my day to day role. Leveraging experience gained in Strategic Alliances and Business Development in global markets has provided me with the opportunity to understand customer experience in consumer and enterprise software categories within market leading companies including HP, Microsoft and AT & T. As a career learner I take pride in continuing to build new skills and share best practices. Certification in Agile Product Management, Scaled Agile SAFe, Cloud Computing Certification in Azure Fundamentals, and Generative AI. COMPETENCIES Product Requirements Product Roadmap Mobile Apps Cloud Services Executive Communications Team Leadership Competitive Positioning Business Development Developer Evangelism Customer Experience Agile Certification Product Management Business Analysis Program Management

Experience

1. Lead Technical Product Manager - Cloud Services

   AT&T

   Jul 2024 — Present · US

   Product owner for AT & T Premium mobile App services including AT & T Location and Parental Controls Service hosted on AWS cloud. Responsible for overall business including product roadmap, requirements, UI/UX, market analysis, go to market planning, lifecycle management, and working closely with development, UX and Marcom teams- Led V1 product from concept to launch under an Agile development program. Subscriber base exceeded its predecessor by 25% in the first 3 months after launch, while reducing annual platform support costs by over $5M/year- Lifecycle responsibilities included keeping legacy App platform relevant. Grew year/year free trial to paid subscriber conversion rate 42%, grew Active subscribers by 43% while reducing subscriber churn by 36%- Using a fresh pair of eyes extended the target market into a new customer segment with new features tailored to the new demographic driving new sources of revenue. Improved App user rating (net promoter score) by 20 basis points- Established best in class business discipline by developing KPI reporting metrics and visualization tools to track product success. Routinely brief executive leadership on program status- Cross-functional leader collaborating with Technical Project Managers, Mobile App Developers, UI/UX designers, Architects, Test, Marcom, Customer Care, Legal, Finance and OEMs to preload Apps on mobile phones as a premium service offering- Lead iOS and Android updates on App Storefronts. Managed a dozen successful releases over the past year- Gather user feedback, perform market analysis, set future product feature priorities and author user stories.

Education

• The Tuck School of Business at Dartmouth

  Marketing

  2004 — 2004

• Drexel University

  BSME

Skills

• Software Project Management
• Integration
• Telecommunications
• Business Strategy
• Mentoring
• Cloud Computing
• Product Marketing
• Sales
• Cross-Functional Team Leadership
• Business Alliances
• Program Management
• Analytics
• Project Management
• Leadership
• Patents
• Applications Software Development
• Marketing
• Software Development
• Mobile Technology
• Process Control
• Management
• Business Analysis
• Product Lifecycle Management
• Mobile Devices
• Mobile Applications
• Strategy
• Agile Methodologies
• Vendor Management
• Competitive Analysis
• Partner Management
• Product Launch
• Strategic Planning
• Sdlc
• Go-to-Market Strategy
• Wireless
• Licensing
• Start-Ups
• Apis
• Business Development
• Requirements Analysis