Bill Scott

About Bill Scott

Creative/marketing experience with firms such as Havas Worldwide/Devon Direct, Roska Direct and Grant Marketing. A marketer who has worked directly with CEOs and CMOs in more than 150 organizations. An accomplished creative director/copywriter who’s led the development of market-driven branding and direct-response campaigns in print and electronic formats for clients such as Barclays, Nextel, Bank of America, Cox Cable, Nabisco, The Weather Channel, Comcast, UPS, Yonex Tennis. Solid background in healthcare communications with campaigns and projects for Aetna, ECRI, Novartis, Johnson & Johnson, MediMedia and others. Speaker at the Philadelphia Direct Marketing Association (PDMA) – discussing ways to create hard-selling direct response campaigns that meet marketing objectives while building the brand. Significant experience creating and managing electronic communications and campaigns. Won the Webby Award. Proven team player who works well with all levels of an organization. People-centric. Won nearly 100 creative awards locally, nationally and internationally. Specialties Advertising: Award-winning B2C and B2B campaigns Branding: Created Go-Paks!(TM) brand for Nabisco, Advera(R) for PQ, Flat-Pak(R) meters for International Instruments, Horizon Energy(R) for PECO, Revere Rapid Response(TM) for RCA, Kingswood Interactive(TM), Plus One(TM) Pharmacy Computer System for SMS and several others Direct Response: Numerous awards including 6 Bennys Interactive: Managed development of Webby-winning agency site; work on web pages, banners, landing pages, video presentations and more

Experience

1. AVP, Brand

   Barclays

   Apr 2013 — Present · Philadelphia, PA, US

   Financial Institution Review promotional materials for adherence to Barclays PLC brand guidelines Generate ideas and creative platforms for promoting partner/legacy credit card products for use in CRM and ACQ Work with outside agencies to create powerful communications in electronic and print formats

Education

• West Chester University of Pennsylvania

  BA

• Temple University

  BS

• The Haverford School/Conestoga

  Academics