Bill Schankel

About Bill Schankel

Innovative association professional with over 25 years experience at membership associations, non-profit organizations and educational institutions. Created and implemented B2B and Consumer campaigns. Managed membership, business development, event and educational/training marketing campaigns. Solicited and oversaw major fund-development efforts. Served as a liaison to several high-level boards and councils. Strong strategic thinker and team builder.Specialties: AREAS OF EXPERTISE*Industry Relations*Marketing Management*Communication Strategies*Membership Development*Strategic Planning*Fundraising Initiatives*Campaign Analysis*Market Research*Publishing and Publication Management

Experience

1. Chief Executive Officer

   Nafa Fleet Management Association

   Apr 2020 — Present

   Provide day-to-day oversight for the organization, serve as a liaison with Board of Directors and manage organizational partnerships, initiatives and events.

Education

• The Tuck School of Business at Dartmouth

  Executive Leadership Program, Leadership

  2012 — 2012

• DeSales University

  MBA, Marketing

  2001 — 2004

• Lycoming College

  BA, Communications, History, Philosophy

  1991 — 1995

Skills

• Fundraising
• Marketing Strategy
• Social Media
• Telecommunications
• Membership Development
• Market Research
• Nonprofits
• Product Management
• Business Development
• Digital Marketing
• Advertising
• Public Relations
• Internal Communications
• Media Relations
• Product Marketing
• Event Management
• Social Media Marketing
• Management
• Team Building
• Strategic Planning
• Program Management
• Direct Marketing
• Leadership
• Marketing Communications
• Marketing
• Marketing Management
• Market Analysis
• Strategic Partnerships
• Strategic Communications
• Email Marketing
• Brand Development
• Training