Bill Rodella
User Experience Designer and Creative Strategist
- Role
- Digital Designer at Net32 Inc
- Location
- Riverside, RI, US
- LinkedIn followers
- 500 followers
About Bill Rodella
Digital Designer at Net32, Inc. with over nine years of experience crafting user-centric and accessible digital solutions. Focused on SaaS platforms and e-commerce optimization, contributed to designing and iterating interactive marketing webpages, landing pages, and complex forms while adhering to WCAG 2.2 standards. Collaborated across teams to refine the pattern library, optimize CRM email campaigns, and create social media assets, ensuring seamless user experiences and alignment with business goals. Previously, enhanced brand presence at Nestlé Health Science by managing design projects for multiple brands at various market stages, achieving measurable sales growth through promotional campaigns, and supporting the development of UX processes and component libraries. I\'m known for a meticulous, user-focused approach, passionate about delivering accessible, visually compelling designs that drive engagement and performance.
Experience
Digital Designer
Jan 2023 — Present
Design, test, and iterate to create engaging interactive experiences for marketing webpages, headless landing pages, complex e-commerce experiences, forms, and modals• Employ best practices for WCAG 2.2 standards for accessibility while technologically optimizing assets for a smooth experience• Continually update Net32\'s pattern library to keep A/B test controls current• Collaborate with marketing, digital, product, vendor services, support, and executive leadership teams• Generate design of e-commerce email campaigns and CRM flows• Assist with conceptualizing and producing social media creative for Facebook, LinkedIn, and Instagram• Compose creative and employ visual standards from external dental brands for the Net32 Comarketing Program for use on digital storefronts, display ads, and video• Create internal templates, compose UX documentation, brand manuals, information sheets, presentations, and guides• Maintain a visual asset library in conjunction with the marketing team containing all brand elements, templates, and files
Education
Thomas Jefferson University
Bachelor’s Degree
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