Bill Rhodes

About Bill Rhodes

IT Channel sales leader with experience in B2B channel strategy and development, strategic relationship management, and revenue/demand generation. Strong history of building successful sales teams, exceeding sales goals, and developing successful partner programs. Expertise in business development, and direct/indirect sales management with VAR/MSP, distribution and DMR markets.

Experience

1. Director of Channel Sales

   Buffalo Americas

   Jan 2014 — Present · Austin, TX, US

   Direct a team overseeing a network of authorized reseller partners for the North American operation of a Japanese storage and networking hardware manufacturer, with responsibility for all facets of their indirect channel sales program Rebuilt channel team by recruiting and mentoring top talent and implementing a channel sales strategy emphasizing B2B products over consumer products, driving YOY revenue growth over three years, doubling the company’s authorized partner base, and growing average partner revenue contribution Developed and implemented a new B2B channel strategy including a refreshed reseller program and a focused distribution strategy and channel marketing plan, resulting in multiple top-three finishes in Computer Reseller News’ Annual Report Card survey alongside multi-billion dollar industry competitors such as Dell and HP (first place in 2019, 2018, 2017, third place in 2016, and second place in 2015) Oversaw a shift from a B2C distribution strategy to a B2B model, reducing annual marketing spend and increased distribution knowledge and awareness of the B2B product portfolio and channel initiatives by redirecting budgets to emphasize B2B channel strategy focused on solution provider enablement Named to CRN Channel Chiefs “50 Most Influential” (2014 and 2015), and ChannelPro SMB All-Star (20••••16), and received CDW Canada’s B.E.S.T. Effort from an Emerging Vendor Award (2014) following implementation of a successful new account management strategy

Education

• Austin College

  Bachelor of Arts - BA, Business Administration

  1999

• Austin College

  Bachelor of Arts - BA, Economics

  1999

Skills

• Storage
• Demand Generation
• Account Management
• Sales
• Product Marketing
• Go-to-Market Strategy
• Leadership
• Sales Management
• Salesforce.com
• Sales Enablement
• Strategic Relationships
• High Performance Sales Teams
• Marketing Strategy
• Product Management
• Sales Operations
• Customer Relationship Management (Crm)
• Saas
• Strategic Planning
• Managed Services
• Channel Account Management
• Multi-Channel Marketing
• Strategy
• Business Development
• Strategic Partner Relationship Management
• Partner Programs
• Partner Management
• Solution Selling
• Sales Process
• Channel Strategy Development
• Smb
• Channel Relationship Management
• Direct Sales
• Management
• Channel Strategy
• Partner Program Development
• Channel Sales
• Channel
• Marketing
• Channel Partners
• Strategic Partnerships