Bill Purdy
SVP, Managing Director | Global Brand Development & Strategy
- Role
- SVP, Managing Director at Addison Whitney, now AW
- Location
- Charlotte, NC, US
- LinkedIn followers
- 500 followers
About Bill Purdy
Brand strategist, consultant, creative director, writer and namer to the pharmaceutical/biotech, medical device and functional food sectors. Creative strategy; sales and marketing; client acquisition; operations. Branding and Advertising clients include: Pfizer; GSK; Olema Oncology; Wave Life Sciences; Contineum Therapeutics; Glympse Bio; AstraZeneca; Philips Healthcare; Bayer; Becton Dickinson; AbbVie; Celgene; Colgate-Palmolive; Bristol-Myers Squibb; Incyte; Allergan; Caterpillar; John Deere; Kellogg\'s; Nestle; Reichhold; Covidien, Brita; NC State University; Medtronic; Unilever; Kraft; McNeil Consumer; General Mills; Post Foods; Blue Cross Blue Shield; Vertex; Ironwood; GM; Steelcase; Georgia-Pacific; Campbell\'s; Merck. Pharmaceutical Brand Design & Naming; Medical Device Naming; Technology & CPG Naming; Linguistics; POCA Analysis; Brand Strategy; Corporate Identity; Branding; Trademarks; Positioning; Purpose; Character; Story; Oncology, Respiratory, Dermatology, Infectious Disease, Rare Disease, Cardiology, Metabolic, Medical Device, Diagnostics
Experience
SVP, Managing Director
Jan 2020 — Present · US
Global pharmaceutical & medical device brand development & commercialization, strategy consulting & design: naming, positioning, messaging, visual identity, launch road mapping, market access, brand purpose, brand character, brand story, digital strategy, SEO/AEO, paid, search, social, activation. Pharmaceutical, Medical Device/Diagnostics, Consumer. Product, Platform, MOA, Clinical Trial, Corporate. —Return to the premier brand design agency, where setting strategy and mining the gems of position, purpose, character, name and story win the day. Lead business development/client acquisition, ABM, conversion, strategy, thought leadership, AI innovation, process innovation
Education
County College of Morris
Business
Drexel University
Architectural Engineering
Rowan University
English
Skills
- Copy Editing
- Marketing
- Mobile Marketing
- Marketing Communications
- Digital Marketing
- Market Research
- Direct Marketing
- Branding & Identity
- Brand Management
- Marketing Strategy
- Brand Developement
- Online Marketing
- Pharmaceutical Industry
- Writing
- Marketing Research
- Direct Mail
- Creative Strategy
- Brand Architecture
- Creative Direction
- Brand Development
- Corporate Identity
- Brand Awareness
- Email Marketing
- Product Naming
- Copywriting
- Advertising
- Corporate Branding
- Integrated Marketing
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