Bill Pauls
Executive Vice President, Executive Creative Director at Razorfish
- Role
- Group Vice President, Executive Creative Director at Publicis Sapient
- Location
- Roswell, GA, US
- LinkedIn followers
- 500 followers
About Bill Pauls
From business transforming innovations to award-winning marketing experiences, a great idea still excites me. I love the challenge of putting people, technology, creativity and commerce together to solve real-world problems. Having been blessed to work with Oscar-winners, billionaires, visionaries, celebrities- even a President, I’ve learned they all share an enthusiasm for ‘what’s next?’. And in our technologically disrupted world, next is now.My passion is leading teams to create ‘What’s next’. I love building profitable, renowned businesses by challenging expectations, creating engaging experiences and recruiting diehard fans. From the smallest tweet to the most expansive digital platform I believe the most memorable experience always, always, always starts with a great idea.LeadershipYears of experience leading innovation and experience communities across multiple offices. Including:New business development, C-level client relationship building, Standing up innovation centers, Sourcing and assessing talent, Performance reviews and career development, Crafting strategic direction, Managing a departmental budget.Overseeing the creative process from idea generation, prototyping, craft, guiding clients, and production. Manage all agency creative disciplines.Positioning innovative ideas for funding.ResultsMajor industry awards for both creativity and effectiveness. Including Cannes, CA, One Show, Addys, Effies, Emmys, Tellys, NY Festival, AMA, and Webbys.Cultural impact: receiving praise from New York Times, WSJ, and major media. We even had a campaign spoofed on Saturday Night Live.Recently won a special award from the United Nations for an effort to stop human trafficking.Spoken at SxSW and Adobe Summit and often guest lecture at the University of Georgia’s Terry College of Business.Specialties: Innovation, Digital Experience, Creative Leadership, Marcom Strategy, New Business Development, Branding and Advertising, C-level Presentation
Experience
Group Vice President, Executive Creative Director
Jan 2018 — Present · Atlanta, GA, US
Lead a large creative community in the South, including offices in Atlanta and Miami. Focus on leading clients through digital business transformation with an emphasis on strategic positioning and creating competitive advantages through innovation. We create design systems, digital products, marketing campaigns and digital/physical experiences, with a strong eye toward ROE (return on experience).Additionally, I lead the Experience Practice for our Travel and Hospitality industry vertical, which includes global creative responsibility for our portfolio of Carnival Corporation brands.
Education
The University of Georgia
BFA, Advertising/Graphic Design
Skills
- Interactive Advertising
- User Experience
- Digital Marketing
- Brand Development
- Digital Strategy
- Integrated Marketing
- Creative Strategy
- Art Direction
- Advertising
- Interactive Marketing
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