Bill McCormick

WORK HISTORY

EDUCATION

SKILLS

ABOUT BILL MCCORMICK

Sales professionals, small business owners and solopreneurs all struggle with using LinkedIn effectively to engage with clients and prospects. Those struggles include understanding the networking nature of the platform, knowing who their ideal clients are and actually finding them on LinkedIn, engaging with them in a way that builds trust and credibility and doesn’t erode it, and finally, not being that salesy, connect and pitch, transaction only person who is only looking to achieve their own needs with no regard for the other person.If your LinkedIn DM’s and connection requests are anything like mine, you have experienced all of the challenges above as sellers reach out to you. Constant pitching, vague compliments in an attempt to impress you in order to schedule a call, as well as some outright misinformation.Did you know that much of the automation software that connected to your LinkedIn account could actually be causing you to violate the LinkedIn User Agreement? There are many studies on the effectiveness of LinkedIn cold outreach and the overall conclusion is that a substantial majority (80-95%) not only won’t respond to cold outreach on LinkedIn, but they don\'t like it.B2B executives are busy and while many are active on LinkedIn, they are also savvy when it comes to recognizing templated messaging as well as messaging that’s scaled to their title and/or industry. LinkedIn is essentially a 1.2 billion person virtual networking room that never closes. We need to start thinking about treating people in the digital space the same way we would treat them in a real life encounter. We’d never send a robot to a networking meeting for us, would we?We need to Make LinkedIn Human Again.That’s why I started All Selling Is Social- we need to put the social element back into our outreach:Hyper-personalized Asking for targeted introductions from our network Offering true insights to help them before asking to send a proposal Taking out time to build trust and credibility with our clients and prospectsApproaching conversations with curiosity and not judgmentI work with sales team, individual producers, small business owners and solopreneurs to help them better understand LinkedIn as means to connect and engage with their target audience, not to sell them, but to truly build connection with themIf you’re a sales/marketing leader, business owner and/or soloprepreneur and are looking for some insights on LinkedIn for sales, let\'s chat!I look forward to getting social with you!b•••@allsellingissocial.com | 51••••••25