Bill Mayer

About Bill Mayer

Professional SummaryDynamic Brand Marketing and Consumer Insights leader with extensive experience developing and driving impactful strategies for the multi-billion-dollar brands Camel and Sheetz. Expertise in crafting data-driven brand positioning, go-to-market strategies, and innovative marketing plans. Skilled in leveraging advanced AI tools (Claude-3, GPT-5, Dall-E 3, Synthesia, etc.) and analytics platforms (SPSS, Google Analytics, Tableau, Power BI) to deliver actionable consumer insights through qualitative and quantitative research. Proven track record in market analysis, marketing plan development and cross-functional leadership for CPG and retail sectors.Skills• Brand Strategist: Crafting differentiating brand marketing strategies and tactical marketing plans with a focus on ROAS, budgets, and P&L.• Qualitative Specialist: Certified Focus Group Moderator with 700+ sessions, shop-a-longs, IDIs, and ethnographic studies.• Quantitative Expert: Designing consumer segmentations and insightful online surveys to drive brand strategies. • Innovative Leader: Spearheading product and program launches in Innovations Departments at RJRT and Sheetz.• Data-Driven Decision Making: Leveraging analytics for actionable market insights.• Digital Marketing Strategy: Implementing SEO and SEM tools and platforms for brand growth.• Customer Experience Optimization: Enhancing consumer engagement and loyalty.• Market Segmentation Analysis: Driving targeted brand positioning and competitive analysis.• Data analytics, business intelligence, AI and SaaS platforms: SPSS, Power BI, Qualtrics, Tableau, Conjointly, ChatGPT5, Grok-3, Dall-E 3, Sprout, Synthesia, Monday, Google Analytics, Reflective, MS Office products, etc.

Experience

1. Sr Brand Strategist Qualitative Researcher

   The Bartenders Llc

   Oct 2018 — Present · Winston-Salem, NC, US

   Leads the creation of consumer centric marketing strategies for a wide range of nationally known CPG, retail, manufacturing and B2B clients, based on insightful primary consumer research. Passionate about creating differentiated brands, winning strategies and innovative marketing plans. Core competencies include differentiating brand strategy development, comprehensive marketing plan development, qualitative and quantitative consumer research, competitive intelligence and brand positioning for CPGs and retailers. The B-A-R in BARtenders = Brand And Research. “We tend to your brand and research needs”.

Education

• University of North Carolina Wilmington

  Undergraduate Studies, Business & Psychology

• Burke Institute of Research

  Qualitative Proficiency

• University of North Carolina at Greensboro

  Bachelor of Science - BS, Marketing/Marketing Management, General

• University of North Carolina at Greensboro

  Master of Business Administration - MBA, Marketing/Marketing Management

• University of North Carolina at Greensboro

  Master of Business Administration - MBA, Marketing

• University of North Carolina at Greensboro

  Bachelor of Science - BS, Business Management / Marketing

Skills

• Customer Insight
• Brand Management
• Marketing Strategy
• Marketing Research
• Strategy
• Marketing
• Creative Direction
• Brand Equity
• Entrepreneurship
• Sponsorship
• Strategic Planning
• Strategic Thinking
• Focus Groups
• Qualitative Research
• Quantitative Research
• Analysis
• Consumer Insight
• Segmentation
• Consumer Products
• Market Planning
• Competitive Analysis
• Marketing Management
• Market Research
• Integrated Marketing
• Brand Development
• Consumer Marketing
• Direct Marketing
• Relationship Marketing
• Brand Awareness
• Product Innovation
• Consumer Behaviour
• Marketing Communications
• Ethnography
• Analytics
• Mobile Marketing
• Advertising
• Brand Architecture
• Program Management
• Management
• Product Marketing