Bill Maselunas
Director of Communications at Austin Industries
- Role
- Enterprise Communications at Austin Industries
- Location
- Dallas, TX, US
- LinkedIn followers
- 500 followers
About Bill Maselunas
In communications, brand is just as important inside the building as it is outside. Internal communications drive brand engagement and awareness among the best source of potential brand ambassadors: employees.I combine my expertise in internal communications, executive communications, marketing, branding, and multi-unit franchise/distributor communications to put brand to work inside the building. I apply a marketer\'s philosophy to engaging team members on their brand awareness journey to engage, inform, and equip them to tell the brand story to others. I coach C-level executives to fine-tune messaging and deliver content to teams that will engage and motivate.My areas of expertise- Communication planning, execution, and analysis- Internal communications - newsletters, intranets, videos, social media- Executive communications - white papers, thought leadership, blogs, speeches- Branding - value proposition, brand standards, brand messaging- Copywriting/editing- Video and multimedia production
Experience
Enterprise Communications
Aug 2019 — Present · Dallas-Fort Worth, TX, US
Role: Develop enterprise communications strategy; build and execute strategic plans for parent company and operations verticals; serve as communications advisor to senior leadership and advise subject matter experts across the company - build consensus, influence, and optimize communications channels; unify brand management through active oversight and drive internally via employee-owner communication channels and externally via company website and social media accounts.Establish content calendar and marketer\'s approach to drive social media engagement; optimize and improve the Austin website, leveraging modern web and content management technologies; re-deploy company intranet via Microsoft SharePoint, establishing news, information, and document portals; deploy robust analytics to measure success and assess progress.
Education
Boston University
Bachelor's Degree, Broadcasting and Film
Skills
- Marketing
- Copy Editing
- Video Production
- Leadership
- Corporate Branding
- Marketing Communications
- Corporate Communications
- Desktop Publishing
- Photography
- Management
- Public Relations
- Internal Communications
- Media Relations
- Brand Management
- Marketing Copy
- Press Releases
- Strategic Communications
- Newsletters
- Editing
- Integrated Marketing
- Copywriting
- Social Media Marketing
- Strategy
- Advertising
- Video
- Graphic Design
- Speech Writing
- Email Marketing
- Writing
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