William MacKison
- Role
- Perfetti Van Melle
- Location
- Cincinnati, OH, US
- LinkedIn followers
- 500 followers
About William MacKison
SENIOR LEADER - BUSINESS INSIGHTS / ANALYTICS / MARKET RESEARCH Broad-based…
Experience
Present
Education
Carroll University
Bachelor of Science (BS), Business Administration, Marketing Emphasis
1985 — 1989
Wisconsin School of Business
Master of Science (MS), Marketing Research
1997 — 1999
Skills
- Focus Groups
- Department Budgeting
- Qualitative Research
- Global Marketing
- Innovation Consulting
- Launch Tracking
- Marketing Mix Modeling
- Recruiting
- Segmentation
- Spss
- Advertising Research
- Market Research
- Instructor-Led Training
- Product Management
- Consumer Goods
- Data Analysis
- Test Markets
- Rewards Programs
- Shopper Marketing
- Consumer Insight
- Consumer Behaviour
- Fmcg Industry
- Fmcg
- Categorization
- Increasing Roi
- Team Leadership
- Product Optimization
- Syndicated Data
- Management
- Product Innovation
- Competitive Analysis
- Iri
- Insight Generation
- Behavioral Segmentation
- Brand Equity
- Consumer Products
- Nielsen
- Cluster Analysis
- Market Analysis
- Cpg Industry
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