Bill Lafontaine

About Bill Lafontaine

Internationally recognized global marketing and business leader with a 30-year proven…

Experience

1. Chief Marketing Officer

   Skyway Studios

   Feb 2021 — Present · Nashville, TN, US

   Responsible for all marketing and lead generation activities at Skyway Studios. Skyway is a world-class media production complex located in Nashville, Tennessee. Just 5 miles from downtown and 15 minutes from Nashville International Airport, our expansive, 16 acre, sq. ft. campus features optimal infrastructure and cutting-edge technology to provide the ideal venue for state-of-the-art productions across all genres: digital, television, commercials, live shot, satellite media tours, corporate and entertainment. Boasting 4 full-production studios along with 3 insert studios – including the jaw-dropping “Studio D” with its revolutionary LED Smart Stage - Skyway also features a 4K/HD control room, make-up, dressing and green rooms, along with full technical support and fiber infrastructure.

Education

• Syracuse University

  BS

  1978 — 1982

• Northwestern University - Kellogg School of Management

  MBA

  1990 — 1992

Skills

• New Business Development
• Budgets
• P&L Management
• Project Management
• Crm
• Risk Management
• Pricing
• Sales
• Strategic Planning
• Management
• Lead Generation
• Product Launch
• Brand Development
• Segmentation
• Executive Management
• Business Planning
• Strategic Partnerships
• Market Planning
• Product Development
• Analysis
• B2b Marketing
• Integrated Marketing
• Negotiation
• Marketing Management
• Market Analysis
• B2b
• Direct Marketing
• Market Research
• Trade Shows
• Positioning
• Competitive Analysis
• Start-Ups
• Strategy
• Global Perspective
• Marketing
• Brand Management
• Cross-Functional Team Leadership
• Marketing Strategy
• Corporate Branding
• Analytics