Bill Kiefaber

About Bill Kiefaber

At Marketing Works, we work with higher education, workers\' compensation, managed care, heath care, manufacturing, engineering and business services companies to create and implement results-driven marketing programs. We also are experts on identifying new markets to pursue and defining the best channels/tactics to move these new prospects to action.From a personal standpoint, nothing means more to me than helping others. Whether it is a client, business partner, non-profit organization, friend or acquaintance, my goal is to always help maximize their success and generate real results.That is why I love being at Marketing Works where our purpose is to be a conduit to success for everyone we touch. Our team makes a difference for our clients and are stewards in the community.I am blessed that I get to help push our team forward each day to achieve our purpose. As President of Marketing Works, I spend my days:• making an impact for our clients by providing counsel that engages their target audiences, improves visibility, guarantees brand consistency, stimulates customer loyalty and increases sales• identifying new markets and sales opportunities for our workers\' compensation, manufacturing, health care, engineering and business services clients• connecting with other leaders in the community to understand their opportunities and challenges and providing thoughtful insight to achieve their objectives• working with an amazing team – including award-winning content experts, communications experts and the best strategic thinkersDuring my career, I have developed strong knowledge and expertise in B2B strategic planning and program implementation related to inbound marketing, marketing automation, digital marketing, brand positioning, market research, promotional campaigns and internal/external communications.When I’m not immersed at Marketing Works, I am happiest when I am able to make a difference in the lives of family, friends and those in need. I am an active volunteer with many non-profit organizations that are making a difference in the lives of our youth. In whatever I am doing, I always try to focus on brightening someone’s day.Specialties include: inbound marketing | strategic planning | digital marketing | brand positioning |storytelling | marketing automation | marketing research | promotional campaigns | internal/external communications

Experience

1. President, Owner

   Marketing Works

   Aug 2014 — Present · Columbus, OH, US

   At Marketing Works, we deliver smart, results-oriented work for clients across the technology, healthcare, managed care, financial services and association/non-profit sectors.We start by understanding your point of view. We focus on your business and organizational goals. We find your differentiators. We craft your message. Tell your story. Get you connected – all in compelling ways.We offer our clients a focused set of services that are all directed to meet your specific business objectives. Our offering includes:• Strategy – strategic marketing planning, sales & marketing alignment, market research and positioning & messaging• Corporate Culture – vision & values definition, organizational culture assessment and internal communications campaigns• Marketing Communications – traditional/direct/digital marketing, lead generation & nurturing, marketing automation, retention campaigns and social selling training & campaigns• PR/Reputation Management – media & industry analyst relations, social media strategy, crisis communications, community relations and media training• Knowledge Marketing – expert source positioning, white papers/infographics & success stories, speaking engagements and content marketingFeel free to contact me directly at b•••@marketingworks360.com or 61••••••63 to learn more about Marketing Works.

Education

• The Ohio State University

  BSBA, Marketing

  1989 — 1991

Skills

• Search Engine Marketing
• Strategic Planning
• B2b
• Direct Marketing
• Utility Industry
• Social Media Marketing
• Brand Management
• Marketing Strategy
• Advertising
• Market Research
• New Business Development
• Business Development
• Digital Marketing
• Marketing Automation
• Interactive Marketing
• Public Relations
• Internal Communications
• Viral Marketing
• Media Relations
• Strategy
• Brand Development
• Strategic Brand Positioning
• Social Media
• Project Management
• Marketing Communications
• Search Engine Optimization
• Sem
• Management
• Leadership
• SEO
• Marketing
• Integrated Marketing
• Corporate Communications
• Public Speaking
• Customer Relationship Management (Crm)
• Public Affairs
• Crm