Billie Vuckovich

Director Product Management | MBA

Role
Director of Product Management, Advertising Sales Systems at Hearst Television
Location
Charlotte, NC, US
LinkedIn followers
500 followers

About Billie Vuckovich

With over eight years of experience in digital marketing and product management, I am a data-driven and forward-thinking leader who drives revenue and growth for Pluto TV, the leading free streaming television service in America. As a Senior Product Manager, I develop and maintain productive cross-functional relationships, write clear and comprehensive product requirements, and manage multiple significant product initiatives from conception to delivery.My core competencies include strategic product planning, paid media, QA/troubleshooting, ROI initiatives, KPI metrics, agile/scrum, content management, team leadership, research/discovery, digital analytics, programmatic, marketing automation, program management, attribution, display/video ads, ad serving, and revenue/lead generation. I hold an MBA with a focus on data analytics from the University of Wisconsin-Whitewater, and I am certified by The Trade Desk as a Professional, Practitioner, and Strategist. I am passionate about creating seamless and synergistic experiences for customers and advertisers, and improving product performance and bottom-line revenue.

Experience

  1. Director of Product Management, Advertising Sales Systems

    Hearst Television

    Mar 2025 — Present · Charlotte, NC, US

    Oversees the strategic direction, development, and management of advertising sales platform and systems.

Education

  • CSUSM College of Business

    Bachelors of Science, Business Administration - High Tech Management

  • University of Wisconsin-Whitewater

    Master of Business Administration - MBA, Data Analytics

Skills

  • Marketing
  • Mobile Marketing
  • Advertising
  • Organic Search
  • Pay Per Click (Ppc)
  • Integrated Marketing
  • Quality Control
  • Search Engine Marketing (Sem)
  • Ad Networks
  • Online Advertising
  • Sem
  • Email Marketing
  • Online Marketing
  • Omniture
  • Media Buying
  • Affiliate Marketing
  • Lead Generation
  • Ad Serving
  • Ppc
  • Google Analytics
  • Google Adwords
  • Search Engine Optimization (SEO)
  • Business Development
  • Digital Marketing
  • Content Strategy
  • Display Advertising
  • SEO

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Billie Vuckovich — Director of Product Management, Advertising Sales Systems at Hearst Television in Charlotte, NC, US | Unifers