Billie Vuckovich
Director Product Management | MBA
- Role
- Director of Product Management, Advertising Sales Systems at Hearst Television
- Location
- Charlotte, NC, US
- LinkedIn followers
- 500 followers
About Billie Vuckovich
With over eight years of experience in digital marketing and product management, I am a data-driven and forward-thinking leader who drives revenue and growth for Pluto TV, the leading free streaming television service in America. As a Senior Product Manager, I develop and maintain productive cross-functional relationships, write clear and comprehensive product requirements, and manage multiple significant product initiatives from conception to delivery.My core competencies include strategic product planning, paid media, QA/troubleshooting, ROI initiatives, KPI metrics, agile/scrum, content management, team leadership, research/discovery, digital analytics, programmatic, marketing automation, program management, attribution, display/video ads, ad serving, and revenue/lead generation. I hold an MBA with a focus on data analytics from the University of Wisconsin-Whitewater, and I am certified by The Trade Desk as a Professional, Practitioner, and Strategist. I am passionate about creating seamless and synergistic experiences for customers and advertisers, and improving product performance and bottom-line revenue.
Experience
Director of Product Management, Advertising Sales Systems
Mar 2025 — Present · Charlotte, NC, US
Oversees the strategic direction, development, and management of advertising sales platform and systems.
Education
CSUSM College of Business
Bachelors of Science, Business Administration - High Tech Management
University of Wisconsin-Whitewater
Master of Business Administration - MBA, Data Analytics
Skills
- Marketing
- Mobile Marketing
- Advertising
- Organic Search
- Pay Per Click (Ppc)
- Integrated Marketing
- Quality Control
- Search Engine Marketing (Sem)
- Ad Networks
- Online Advertising
- Sem
- Email Marketing
- Online Marketing
- Omniture
- Media Buying
- Affiliate Marketing
- Lead Generation
- Ad Serving
- Ppc
- Google Analytics
- Google Adwords
- Search Engine Optimization (SEO)
- Business Development
- Digital Marketing
- Content Strategy
- Display Advertising
- SEO
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