Bill Hooper

Sr Financial Services Manager @The Honey Baked Ham Company, LLC

Atlanta, GA, US

Senior Financial Services Manager, 2008 - Present Financial Service Manager, - 2008Responsible for annual budgeting, long term strategic financial planning, management reporting and internal controls. Leveraged business expertise by providing value-based decision support. Served as a consultant to franchisees by providing financial guidance, P&L benchmarking and profitability improvement measures.• Designed, executed and analyzed discounted cash flow models to determine required selling prices for portfolio of corporate stores. Presented recommendations to senior management.• Developed a flexible operational and financial budgeting model that enabled detailed weekly planning by sales channel and product group that integrated seamlessly into the monthly financial budget. Used by field personnel for the development of annual plans for nearly 300 corporate and franchised locations. • Created a multi-variable Excel based model that allowed prospective franchisees to more easily evaluate the potential financial returns of store ownership. Highlighted seasonal impact of the business model and importance of effective cash management throughout the year.• Worked cross-functionally with supply chain and marketing to manage all financial analysis as part of the new product development team. Performed cost analysis and set recommended minimum pricing to ensure required margins were attained. • Performed strategic pricing analysis designed to understand the impact that various shipping options would have on the overall profitability of the e-commerce line of business. • Managed the collection and processing of monthly P&L submissions from the franchise owners. Designed financial benchmarking analysis based on geographical location, annual volume tiers and sales mix by channel.

University of South Florida - College of Business Administration

BS

Georgia State University - J. Mack Robinson College of Business

Masters