Bill Gerety

About Bill Gerety

I enjoy the puzzle. Did you ever meet a kid who could quickly unwind a Gordian…

Experience

1. President Transformational & Strategic Leadership for Global Market Growth

   Snj, Llc

   Mar 2003 — Present

   It is not uncommon for new, or even established, companies to question why performance does not look like well-crafted plans; or, why expectations do not compare with results. Issues may include operational performance is stagnating; sales performance is on a decline; key personnel are not the contributors they once were; or, processes are no longer efficient. I established SNJ to assist Boards, owners, and management teams who see the value of having an outsider, without any preconceived notions regarding the company, conduct a full, or a focused, analysis of the firm. With the overall complexity of the enterprise in mind, my approach is to keep breaking the firm into smaller components. I evaluate how the pieces mesh and how they contribute to the whole. By following this process, I have been able to advise key stakeholders with a clear perspective resulting in: • Revealing a client’s sales had been dropping because Marketing was not attuned to the consumer’s changing needs and R&D had been misdirected • A member of the C-Suite was being replaced- using the very same job description as the previous hire. Yet, no consideration had been made to how the company’s business had radically changed. • Helping rewrite a company’s strategic business plan when they discovered they provided a different service then that with which they had gone to market.