Bill Goodwin

About Bill Goodwin

Bill has spent the last 20+ years transforming and growing four different entrepreneurial organizations, ranging from 25 to 400+ employees,$3 million to $180 million in revenue, and all in different industries. Additionally, Bill has led two companies to successful acquisitions, most recently as CEO of MeMD (acquired by Walmart Health in 2021) after significantly growing the company from 20••••21.Throughout his career, Bill has had a passion for creating market-driven, high-performance organizations built on sustainable, efficient, and effective methodologies that engage and leverage the power of the entire company eco-system (people, customers, vendors). Industry agnostic, Bill focuses coaching businesses to higher, more consistent growth as well as supporting organizations in a C-level capacity to help them significantly accelerate their growth.

Experience

1. Founder and CEO

   Complete Ceo

   Dec 2023 — Present · Phoenix, AZ, US

   Growth Optimized is dedicated to helping founders, CEOs and their leadership teams reduce friction, decrease drama, and scale much more rapidly. As a certified Scaling Up coach and experienced CEO with two large exits, I work directly with executive leaders to create compelling visions, build thoughtful strategic plans, get the right people doing the right things, right, and build performance-driven cultures that are centered around consistent execution- Consult and coach multiple companies in a variety of industries, including healthcare data analytics, manufacturing, and tech-enabled services- As a certified Scaling Up coach, provide hands on coaching on the four critical decisions that organizations have to get right: people, strategy, execution and cash- Provide one-on-one mentoring with key executives who needed ongoing development- Routinely give talks in the Phoenix business ecosystem on creating high-performance, people-focused cultures- Provide hands on facilitation of strategic planning and operational discipline- Regular contributor to the Phoenix Business Journal

Education

• Colorado State University

  B.S., Marketing

• Thunderbird School of Global Management

  MBA

Skills

• Business Development
• Negotiation
• Contract Negotiation
• Selling
• Start-Ups
• Lead Generation
• Sales Process
• Cross-Functional Team Leadership
• Marketing Strategy
• Account Management
• Business Process Improvement
• Change Management
• Sales Management
• Strategic Partnerships
• Sales
• Leadership
• Process Improvement
• New Business Development
• Marketing
• Business Strategy
• Team Building
• Management
• Strategy
• B2b
• Operations Management
• Sales Operations
• Business-to-Business (B2b)
• Team Leadership
• Strategic Planning
• Direct Sales