Bill Carlos

About Bill Carlos

Avow Communications helps companies articulate their unique brand value and communicate…

Experience

1. President

   Avow Communications

   Jan 2008 — Present

   On Nov. 6, 2013, the New Jersey Advertising Club inducted Bill Carlos into the New Jersey Advertising Hall of Fame.Brand building services specific to healthcare companies, including medical groups, hospitals and health insurance plans.Every brand must stand for a unique value that is important to its customers and that sets it apart from its competitors. Without brand clarity, each appears as a generic, with one being viewed as the same as another. I help companies articulate their unique brand value and communicate it consistently across all media.Through Avow Communications, I offer brand strategy planning, marketing planning, identity management and brand promotion, including Communications, Advertising, Public Relations, Web development and Web-based marketing programs.

Education

• Temple University

  BA

  1973 — 1977

Skills

• Copywriting
• Project Planning
• Management
• Brand Management
• Marketing Strategy
• Strategic Partnerships
• Advertising
• Marketing Management
• Trade Shows
• Direct Marketing
• Program Management
• Email Marketing
• Customer Service
• Brand Development
• Market Planning
• Public Relations
• Internal Communications
• Online Marketing
• Media Relations
• Social Media Marketing
• Integrated Marketing
• Strategy
• Marketing
• Budgets
• Corporate Communications
• Strategic Planning
• Product Marketing
• Corporate Identity
• Competitive Analysis
• Creative Direction
• Marketing Communications