Bill Boring

About Bill Boring

I’m a hospitality operations leader with a builder’s mindset — someone who thrives in…

Experience

1. Senior Operations & Strategy Lead

   Bolt Farm Treehouse

   Nov 2019 — Present · Gatlinburg, TN, US

   Founding team member and senior-most leader in a fast-scaling, multi-asset hospitality portfolio, overseeing the growth from 4 to 60+ luxury units including a boutique hotel, cabins, and treehouses built by Pete Nelson.I’ve built the operational infrastructure from scratch: leading teams, optimizing revenue, launching brand standards, implementing full tech stacks (Guesty, Breezeway, Zendesk, KeyData, Asana), and managing all financial review and owner reporting.I directly oversee a cross-functional team (on-site, remote, and seasonal) covering 7+ verticals — from concierge and housekeeping to marketing, maintenance, and finance — while driving process improvement and guest experience across all platforms.Recent Highlights: • Cut marketing spend by 30% while increasing ROAS to 621%• Improved OTA ratings from 4.0 → 4.9 stars in under a year• Automated 90% of guest messaging; reduced response time by 83%• Launched guest retention and upsell programs that add $5K+/mo• Opened 16-room boutique hotel and 8 luxury treehouses on time with pre-opening revenue targets met

Education

• University of Tennessee, Knoxville

  Bachelor’s Degree, Accounting

  2011 — 2014

• Georgia Southern University

  Accounting and Finance

  2009 — 2010

Skills

• Internal Audit
• Oracle E-Business Suite
• Accounts Payable
• Microsoft Word
• Customer Service
• Regulatory Compliance
• Powerpoint
• Microsoft Excel
• Financial Reporting
• Public Speaking
• Leadership
• Teamwork
• Budgets
• Microsoft Office
• Sales
• Time Management
• Accounting
• Critical Thinking
• Non-Profit Finance
• Access