Bill Anderson
Enterprise Sales at Dun & Bradstreet
- Role
- Specialist - Strategic Sales and Marketing Solutions at Dun & Bradstreet
- Location
- Atlanta, GA, US
- LinkedIn followers
- 500 followers
About Bill Anderson
As an expert relationship builder and trusted advisor to Managers, Directors, and C-Level executives, I have a passion for helping marketers connect directly with their customers and prospects across all channels and devices. My extensive background with big data, data management, analytic, and consulting firms has produced a wealth of experience which enables me to create unique perspectives and actionable plans for clients seeking to engage consumers and businesses in meaningful and relevant conversations wherever the are. A proven performer year in and year out, client portfolios under general management range from $5M to $15M annually while deal sizes typically range from $1M to $10M. Oversight of ALL new sales and account growth, client satisfaction, team leadership, and financials. My specialties. CROSS CHANNEL MARKETING SALES • consulting and professional services • customer recognition, data integration, and single customer view • data, analysis, and predictive analytics • tech stack recommendations - client server, on premises, Cloud • systems integration • managed services BRINGING CRM EXPERTISE INTO DIGITAL MARKETING • helping brands master the use of 1st, 2nd and 3rd party data to target digital media • measure all media against traditional KPIs such as store sales, customer value, and loyalty • integration of online behavior and offline data ADTECH AND AGENCIES • media and media buying platforms/publishers and big data platforms • media agencies (e.g. Starcom[SMG], DigitasLBi, 22Squared, and Dentsu/Aegis[Carat/Amnet]) B2C, B2B, AND B2B2C • publisher, channel, demographic, firmographic, credit, online behavior, CRM, GIS, and partners Vertical knowledge across Retail, CPG, Travel, Financial Services, and Technology. Contact Info: w•••••@comcast.net | 77••••••83
Experience
Specialist - Strategic Sales and Marketing Solutions
Aug 2016 — Present · Atlanta, GA, US
Strategic solutions sales hunter for D&B Sales and Marketing Services domain.
Education
Penn State University
BA, Arts and Sciences
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