Bill Weeshoff

Executive Vice President, Chief Marketing Officer at First Hawaiian Bank

Role
Executive Vice President, Chief Marketing Officer at First Hawaiian Bank
Location
Honolulu County, HI, US
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Bill Weeshoff

I’m an executive marketing and communications leader with a background in enterprise strategy, brand building, and new business development across highly competitive industries.I currently serve as Executive Vice President and Chief Marketing Officer at First Hawaiian Bank, responsible for enterprise brand strategy, marketing, and community engagement to support growth and strengthen customer relationships.Earlier in my career, I held senior leadership roles across advertising and real estate development, working with executive teams on growth, positioning, and long-term value creation. I led new business efforts, pitched and won complex accounts, and supported large-scale development and destination projects. My experience spans hospitality and travel, real estate development, financial services, insurance, clean energy, retail, and technology. That background shaped a practical, commercially grounded approach to leadership centered on judgment, execution, and follow-through.In addition to my professional responsibilities, I serve in board and leadership roles with community and cultural organizations, with an interest in those where disciplined strategy and strong execution translate into a lasting impact for Hawai‘i.

Experience

  1. Executive Vice President, Chief Marketing Officer

    First Hawaiian Bank

    Jan 2024 — Present · US

Education

  • University of San Diego

    Business Administration, Communications

    1989 — 1990

  • UC Santa Barbara

    Bachelor of Arts (B.A.), Communications, mass media emphasis

    1991 — 1993

Skills

  • Advertising
  • Online Advertising
  • Social Media Marketing
  • Online Marketing
  • Direct Marketing
  • Marketing Communications
  • Marketing
  • Strategic Planning
  • Communications Planning
  • Brand Management
  • Marketing Strategy
  • Mobile Marketing
  • Account Management
  • Interactive Marketing
  • Digital Marketing
  • Creative Strategy
  • Social Media
  • Digital Strategy
  • Brand Development
  • Email Marketing
  • Lead Generation
  • Management
  • Integrated Marketing
  • Public Relations
  • New Business Development

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Bill Weeshoff — Executive Vice President, Chief Marketing Officer at First Hawaiian Bank in Honolulu County, HI, US | Unifers