Bill Schroer

About Bill Schroer

with 35 years progressive experience.brand management, strategic planning, market…

Experience

1. Principal

   Wjschroer Inc

   Jan 1987 — Present

   Management/Research/Consulting Firm with sales of $.72MPrincipalGrosse Pointe Public Library-Lead consultant on Millage proposal to stabilize Library finances Online Grant Applications- WK Kellogg Foundation-Study and strategy implications ofmovement to 100% online grant applications and the implications for local and all grantees.*Sherman Lake Outdoor Center- Co-author business plan, developed feasibility and allresearch for first new YMCA camp in 50 years. Now in 12th year of overcapacity camper days.*City of East Lansing- Redesign recommendations for downtown retail development, publicspaces development, security/hours/promotion, retail hours/access*Mideast Michigan Library Co-op- Developed on-site Customer service training model,hours/access/security/staffing /traffic flow/services/display and promotion for 14 co-op libraries.*Library of Michigan- 5 Year Evaluation of LSTA (Federally Funded Grant Program)Multiperspective State evaluation of LSTA impact including analysis of process/outcomes/grantsubmissions and shifts in grantee need over the 5 year review period*Millage Passage- Research and strategy design to pass millages at Flint Public Library, OrionTownship Library. Regularly conduct seminars on Millage passage for NP and Library trusteesAuthored over 200 marketing and research projects including:< Landmark Michigan Libraries Research Projet (PRISM) building path to marketing strategy for all Libraries in Michigan< Evaluation of Community Leadership Academy< Proprietary Strategic Planning model used with over 20 private and non-profit organizations< Analysis and business plan development through market audits/community research

Education

• Western Michigan University

  M.B.A

• University of Wyoming

  B.A

  1967 — 1971

• Western Michigan University

  M.B.A

  1992 — 2001

Skills

• Research
• Advertising
• Marketing
• Market Research
• Press Releases
• Strategic Planning
• Positioning
• Market Planning
• Sales
• Leadership
• Strategy
• Business Planning
• Consulting
• Multi-Channel Marketing
• Advertising Management
• Constant Contact
• Sem
• Management
• Social Media Marketing
• Facebook
• Copywriting
• Product Marketing
• Media Relations
• Marketing Strategy
• Budgets
• Business Development
• Online Marketing
• Marketing Communications
• Nonprofits
• Analysis
• Email Marketing
• Social Networking
• Public Relations
• Fundraising
• Corporate Communications
• Newsletters
• Direct Marketing
• Integrated Marketing
• Social Media
• Online Advertising