Bill Randy
Affiliate Marketing and Thought Leadership
- Role
- Affiliate Marketing Manager at Verizon
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About Bill Randy
Bill has over 40+ years of leading teams and fortune 500 brands in overall thought leadership and innovation. From toiletry line management at P&G, to knowing numbers inside and out with AC Nielsen. My life has been spent in a near data vacuum, a vortex of consumer data and analytics. Demonstrated resilience through numerous waves of the corporate cuts, and figured out how to be the old dog who has trained the old dog new tricks. In the 4th quarter of my professional career, I am now leveraging 4+ decades of experience and considered the brain child behind the next big thing in wireless. Having attended industry leading technology conventions and national marketing conventions, I have warmed accepted the title of \"Who\'s who\" in the business. Most of the people I do business with are younger than my kids and almost the same age as my grandkids. Call me the digital fox :)
Experience
Affiliate Marketing Manager
Jul 2009 — Present
Corporate & Employer discount and perk managementAffiliate Manager of online and consumer sales by telephony Manage CPC, CPA, CPL campaignsQuality Analyst and thought leader
Education
University of Detroit Mercy
Bachelor's degree, Accounting
1971 — 1975
Northwestern University - Kellogg School of Management
Master of Business Administration (MBA), Business Administration and Management, General
1981 — 1987
Skills
- Analytics
- Account Management
- Online Advertising
- Web Analytics
- Call Center
- Leadership
- Salesforce.com
- Affiliate Marketing
- B2b
- Direct Marketing
- Product Management
- Customer Retention
- Ltl
- Mobile Marketing
- Sales
- Wireless
- Saas
- Sem
- Multi-Channel Marketing
- E-Commerce
- Call Centers
- Business Development
- Digital Marketing
- B2b Marketing
- Thought Leadership
- SEO
- Management
- Truckload
- Program Management
- Online Lead Generation
- Marketing
- Lead Generation
- Customer Acquisition
- Strategic Partnerships
- Start-Ups
- Online Marketing
- Email Marketing
- Data
- Crm
- Ppc
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