Bill Prosecky
Marketing Strategy | Analytics Expert | Consumer Strategy | Lifecycle Marketing | Driving Data-Driven Growth
- Role
- Senior Manager, Marketing Analytics at GEICO
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
Experience
Senior Manager, Marketing Analytics
Apr 2024 — Present · Chicago, IL, US
Responsible for building and activating first-party audiences to support targeted advertising buys at scale across CTV, programmatic, social, and search campaigns• Optimized audience criteria for maximum effectiveness at scale, ensuring Marketing efforts are right channeled and reaching consumers in the right mediums• Leveraged detailed consumer data from Acxiom to convert third-party audiences to first-party data sources, saving GEICO over $15MM annually in incremental data cost• Partnered with LiveRamp to activate targeted audiences in digital platforms and advance measurement capabilities through the use of Habu clean rooms
Education
University of Missouri-Columbia
Master of Business Administration (M.B.A.)
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