Bill Onesti
Marketing Analytics at IBM
- Role
- Manager - Marketing Database Governance, Data Strategy, & Marketing Finance Operations at IBM
- Location
- Raleigh, NC, US
- LinkedIn followers
- 500 followers
About Bill Onesti
Marketing & Financial Analytics Leader with over 15 years experience using Data Driven approaches to drive success. Currently in a Managerial role leading a team to deliver insights that improve business results. Practiced in the Financial Services and Information Technology industries across Finance, Marketing, Analytics, and Sales Operations Functions while at IBM and Freddie Mac. Earned an MBA from Duke’s Fuqua School of Business and a BBA in Quantitative Finance from James Madison University.Rethinks Assumptions, Asks Probing Questions, and Leads with a Clear and Compelling Point of View based on Facts, Analysis, and Research. A curiosity fueled Love of All Things Data.Competencies:Management Experience, Collaborative Leadership, Communication to Executives, Business Transformation, Agile Methodologies Marketing Analytics, Database Marketing, Campaign Analysis, Marketing Automation, Segmentation & TargetingFinancial Analysis, Pricing & Valuation, Forecasting, Revenue Planning, ROI AnalysisData Mining & Modeling, Database Design & Testing, BI Tools, Reporting & Dashboards, SQL & Query Tools, Advanced Excel
Experience
Manager - Marketing Database Governance, Data Strategy, & Marketing Finance Operations
Jun 2021 — Present · Raleigh-Durham-Chapel Hill, NC, US
Manage multiple teams including a group of resources that maintain & improve the Content and Quality of IBM\'s Marketing Database as well as a group that manages expense, invoicing, and a multi-million dollar vendor relationship.
Education
Duke University - The Fuqua School of Business
Master of Business Administration (MBA), Finance, General
James Madison University
Bachelor of Business Administration (BBA), Finance
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