Bill McCaffrey Communications

About Bill McCaffrey Communications

A communications strategist with nearly two decades of experience developing and executing crisis communications, public relations and public affairs programs in Chicago City Hall and Illinois state government. I maintain that integrity, accuracy and professionalism are the keys to delivering sound advice that produces positive results in any industry. I am battle-tested in some of the most challenging circumstances, as I have served as the on-the-record spokesperson and in leadership positions for the City of Chicago and the State of Illinois during a large number of crises, public events and communications campaigns. At Serafin, I have responsibilities to multiple accounts and industries, providing advice, expertise andassessments, developing plans and leading CAREER HIGHLIGHTS Recognized face to the public creating narratives that swayed public opinion during litigation against several high-profile brands, pharma and tobacco companies, Equifax, Uber, Lyft, and Redflex. Achieved positive lead times to prepare sound messaging and communications strategy by building strong and trusting relationships with reporters and the media. Key member of the Media Relations and Crisis Communications team for the City of Chicago in the wake of several high-profile and highly publicized events. Oversaw all media relations for 17 separate divisions, including 270 layers on litigation, transactional, and legislative AREAS OF FOCUS Corporate Communications Crisis Communications Communications Strategy Media Relations Public Relations Executive Messaging Narratives & Storytelling Policy Development Complex Problem Solving Team Leadership & always open to expanding my network and connecting with other top professionals. Please add me as a connection and contact me at: EMAIL: b••••••••@gmail.com

Experience

1. Senior Director

   Serafin & Associates, Inc

   May 2023 — Present · Chicago, IL, US

   Responsibilities for multiple accounts, providing advice, expertise andassessments, developing plans, leading strategies.Primary role on crisis communications issues and engagements, working withother senior leaders.Participates in strategic, legislative, critical issues and project calls withsenior leadership and communications leaders. Provides counsel, assessment, planning and assistance in major emergency response situations.Helps develop and execute public affairs campaigns to develop grassroots and advocacy programs to address regulatory and legislative goals.

Education

• Columbia College Chicago

  Bachelor’s Degree

  1997