Bill Maxwell
AVP | Digital Marketer @ FM | Martech & AI Advocate | Turning Data into Strategy
- Role
- AVP Digital Marketing Manager at FM
- Location
- Providence, RI, US
- LinkedIn followers
- 500 followers
About Bill Maxwell
I build search and owned channel strategy for organizations where the stakes are…
Experience
AVP Digital Marketing Manager
Jan 2023 — Present · RI, US
Led rebranding initiatives across multiple digital channels, consolidating over 20 websites into a single domain. Developed comprehensive multi-channel B2B digital strategies, including email marketing, paid advertising and social media. Enhanced marketing systems and automation processes, driving efficiency in web strategy for FM\'s ecosystem. Drove sustained growth in organic web traffic and keyword rankings, achieving top positions for high-value industry terms and enhancing visibility through rich SERP features to support long-term SEO & GEO success.
Education
Rochester Institute of Technology
Bachelor’s Degree, Graphic Design
1989 — 1993
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