Bill Marks
Chief Marketing Officer at 1) Pintas & Mullins Law Firm; 2) Law Offices of Ben Crump at BEN CRUMP LAW, PLLC; 3) Personalinjury.com; 4) Aspen Ai
- Role
- Chief Marketing Officer at Pintas & Mullins Law Firm
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Bill Marks
Bill Marks is a deeply experienced marketing and branding leader whose career intersects the worlds of advertising, law, journalism, and entertainment. He is an expert in developing high-performing selling and acquisition strategies, and has guided a wide variety of integrated marketing campaigns at leading global agencies in legal services, tech, financial services, not-for-profit member acquisition, retail, drtv, restaurant and CPG.Bill now proudly serves as CMO at the Pintas & Mullins Law firm, one of the leading marketers in the legal space, as well as at the Ben Crump firm, where he is immersed in current cases on behalf of the families of George Floyd, Breonna Taylor, Ahmaud Arbery, Jacob Blake, and the poisoned children of Flint, Michigan.His past clients have included: Justice Defenders/African Prisons Project, Citibank, Dun & Bradstreet, TD Ameritrade, Philips NV, GMAC, Qualcomm, McDonald\'s, Farmers Insurance Group, and Johnson & Johnson.Specialties: Case acquisition, branding, public relations, and public affairs in the legal space; long form and short form television development of more than 125 campaigns; direct response and brand advertising; retail workforce and call center selling strategies; and shopper insights and analytics
Experience
Chief Marketing Officer
Oct 2019 — Present
Education
Brown University
Arts Baccalaureate A.B., American Civilization
Northwestern University
MS.J, Journalism
Skills
- Brand Development
- Digital Media
- Digital Strategy
- Media Buying
- Creative Direction
- Digital Marketing
- Relationship Marketing
- Direct Response Television
- Retail
- Direct Marketing
- Creative Strategy
- Leadership
- Art Direction
- Marketing
- Integrated Marketing
- New Media
- Analytics
- Ethnography
- Interactive Advertising
- Financial Services Marketing
- Management
- Customer Insight
- Interactive Marketing
- Consumer Behaviour
- Financial Services
- Advertising
- Strategy
- Marketing Communications
- Brand Architecture
- Media Planning
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