Bill Lange
Senior Director Global Sales and Product Development at TRUE Sports
- Role
- Senior Director Global Sales and Product Development at True Temper Sports
- Location
- Memphis, TN, US
- LinkedIn followers
- 500 followers
About Bill Lange
With over seven years of experience as Senior Director of Global Sales and Product Development at TRUE Sports, I lead diverse sales territories and oversee product life cycle management. My focus lies in strategic planning, market research, and pricing strategies, ensuring the successful development and implementation of go-to-market plans across domestic and international markets. By fostering collaboration across departments and empowering customer service and inside sales teams, our efforts address market demands through innovative product development and tactical activities. My expertise in strategic thinking, collaborative problem solving, and analytic problem solving drives impactful outcomes aligned with organizational goals.
Experience
Senior Director Global Sales and Product Development
Mar 2019 — Present · Memphis, TN, US
Responsibilities include: Managing a diverse sales territory including equipment manufacturers, distributors and retail accounts both domestic and international.Managing the entire product line life cycle from strategic planning to tactical activities.Specifying market requirements and product pricing for current and future products by conducting market research supported by on-going visits to customers and non-customers.Developing and implementing a company-wide go-to-market plan, working with all departments to execute.Leadership of Customer Service and Inside Sales Teams.
Education
University of Northern Iowa
BA, Business Marketing
1990 — 1994
Skills
- Product Development
- Sports
- Leadership
- Marketing Communications
- Negotiation
- Purchasing
- Advertising
- Marketing
- Excel
- Cross-Functional Team Leadership
- Marketing Strategy
- Inventory Management
- Trade Shows
- Sporting Goods
- Competitive Analysis
- Contract Negotiation
- Strategic Planning
- Product Management
- Account Management
- Retail
- B2b
- Customer Relations
- Microsoft Excel
- Forecasting
- Sports Marketing
- Brand Development
- Sales Management
- Golf
- Training
- New Business Development
- Product Marketing
- Promotions
- Pricing
- Sales Presentations
- Direct Sales
- Merchandising
- Social Media Marketing
- Manufacturing
- Event Planning
- Sales Operations
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