Bill Kornick

About Bill Kornick

Marketing | Technology | Creative | User Data | LeadershipSpecialties: Project Management, Program Management, Marketing Strategy and Execution, Agency Management, CRM and CDP Integrations, Multi-channel Communications, User Experience (UX) Design, E-commerce, Email Marketing, Multivariate and A/B Testing Data-based Design and Optimizing, Front-end Web design, Copywriting and Editing. B2B and B2C. Software/Technical Competencies: Klaviyo Email and SMS, Shopify, Lytics, Sitecore, Asana, Google Cloud, GA4, GTM, Confluence, HTML, CSS, JQuery, Azure DevOps, Salesforce, Monetate, Optimize, LibSyn, Photoshop. Adobe Creative Cloud. PowerPoint, MS Office, Confluence, MS Project, Google Optimize.

Experience

1. Customer Lifecycle Marketing Manager

   McCormick & Company

   Feb 2025 — Present · Hunt Valley, MD, US

   Drive strategic planning and execution of consumer/customer engagement for CRM marketing program, including acquisition, activation, and retention.* Execute email and SMS marketing and journeys creation for consumer, foodservice and ecommerce/direct-to-consumer (DTC).* Manage distribution of all CRM sends against a planned editorial calendar and learning agenda that includes A/B testing of content, layout and design * Responsible for reporting CRM data insights and executing actionable plans that drive direct to business objectives * Support the roll out and evolution of 1P data activation and personalization technology, including analyzing customer/consumer paths and providing trigger communications strategies * Develop CRM executions in support of campaign activations * Product owner and SME for Klaviyo, delivering best practice education and support to global digital organization

Education

• University of Pittsburgh

  Bachelor of Arts (B.A.), English Writing Creative Non-fiction

  1997 — 2000

• Gap International

  Executive Challenge Course

Skills

• Marketing
• Cross-Functional Team Leadership
• Online Marketing
• User Experience
• Adobe Acrobat
• Marketing Strategy
• Responsive Web Design
• Email Marketing
• Web Content
• Web Development
• Strategic Planning
• Social Media
• Public Relations
• Photoshop
• Management
• Program Management
• E-Commerce
• Software Project Management
• Project Management
• Press Releases
• Microsoft Office
• Sales
• Leadership
• Advertising
• Salesforce.com
• Copywriting
• Web Design
• Indesign
• Graphic Design
• Newsletters
• Editing
• Marketing Communications
• Dreamweaver
• Team Leadership