Bill Kerr

About Bill Kerr

Dealership leaders are not short on marketing options. What they often lack is clarity on what is actually driving results and where accountability truly lives.I work with automotive teams to bring clarity to performance metrics so leaders can make informed decisions and hold the right areas accountable.In my role as a Customer Success Manager at Dealer Alchemist, I partner closely with dealerships to:• Interpret performance data across GA4, CRM, and advertising platforms• Identify what is working, what is not, and why• Separate marketing performance issues from sales process challenges• Lead structured, outcome focused performance conversations• Define clear action items that drive improvement and accountabilityI am calm, prepared, and direct in client conversations. My goal is to remove confusion, build trust, and ensure marketing efforts align with real dealership objectives like lead quality, appointment setting, and sales efficiency.I thrive in environments where clarity, ownership, and follow through matter. I take pride in being a strategic partner clients can rely on, not just a reporting messenger.

Experience

1. Customer Success Manager

   Dealer Alchemist

   Jan 2026 — Present

   I partner with automotive dealerships to ensure their digital marketing investments translate into measurable performance and real business outcomes.In this role, I serve as the primary strategic point of contact for dealer partners, guiding performance conversations across paid media, website analytics, lead quality, and sales alignment. My focus is on clarity, accountability, and execution.Key responsibilities include:• Owning ongoing client performance relationships across multi rooftop and single point dealerships• Interpreting GA4, CRM, and platform data to identify trends, risks, and opportunities• Translating marketing metrics into clear, dealer friendly insights• Separating marketing performance from sales process issues to drive productive conversations• Leading structured performance reviews with defined action items and timelines• Coordinating with internal teams to ensure execution aligns with client goals• Proactively identifying opportunities to improve lead quality, conversion, and ROIMy approach is calm, data led, and outcome focused. I aim to build trust by being transparent, prepared, and accountable.

Education

• ITT Technical Institute-Pittsburgh

  Bachelor's degree, Information Technology

Skills

• Powerpoint
• Outlook
• Windows
• Photoshop
• Strategic Planning
• Teamwork
• Social Media
• Team Building
• Public Relations
• Administration
• Html
• Marketing
• Online Marketing
• Advertising
• Social Media Marketing
• Social Networking
• Email Marketing
• Team Leadership
• Customer Satisfaction
• Online Advertising
• Inventory Management
• Customer Service
• Marketing Strategy
• Management
• Marketing Communications
• Market Research
• Facebook
• Digital Marketing
• SEO
• Microsoft Office
• Google Analytics
• Project Management
• Microsoft Word
• Sem
• Marketing Management
• Training
• E-Commerce
• Lead Generation
• Microsoft Excel
• Account Management