Bill Keen
- Role
- Director - Digital Mobility and Customer Loyalty at Delta Air Lines
- Location
- Atlanta, GA, US
- LinkedIn followers
- 500 followers
About Bill Keen
I help enterprises deliver results in emerging areas where digital is disrupting and…
Experience
Director - Digital Mobility and Customer Loyalty
Jan 2019 — Present
Lead Delta’s Digital product strategy with accountability for the Fly Delta app and Digital Loyalty across commercial and operational touchpoints. Core responsibilities include Digital product strategy, roadmap development, commercial and operational alignment and lifecycle management. Leadership of a high performing team of managers focused on ensuring Delta customers have a seamless experience that drives higher satisfaction and lifetime revenues. Alignment of digital touchpoints across Delta’s matrixed organization inclusive of integration with Brand Experience, Airport Customer Service, Reservation and Customer Care, Marketing and Information Technology.
Education
Emory University - Goizueta Business School
Master of Business Administration (M.B.A.)
1992 — 1994
University of Tennessee, Knoxville
Bachelor's degree, Finance, General
1986 — 1990
Skills
- Segmentation
- Product Marketing
- Marketing Management
- E-Commerce
- Product Development
- Crm
- Marketing Strategy
- Strategic Planning
- Competitive Analysis
- Product Management
- Mobile Devices
- Online Advertising
- Multi-Channel Marketing
- Business Strategy
- Brand Management
- Mobile Applications
- Digital Marketing
- Strategy
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