Bill Jordan

Experience

1. Vice President Analytics

   Universal Music Group

   Jun 2006 — Present

   Created analysis group for Universal Music Enterprises (UMe). Reporting to the EVP Commercial, the analysis group works across business functions to better integrate analytical knowledge into the sales, marketing, finance, legal, A&R and production processes. · Led reporting automation effort to eliminate 80% of monthly internal reporting using sql and Google Big Query scheduling. Completed reports eliminated 25% of existing junior analyst workload. · Instituted the use of Data Studio dashboards to allow for real time tracking of priorities. Dashboards cover topics from key releases to partner performance to industry market share. · Represent UMe as a member of UMG\'s Global Data Governance committee, advising on label data needs to corporate analytics and IT teams. · Created revenue projection models to predict future streaming, download & physical sales results. Data provides direct input to UMG corporate planning. · Performed valuations of future earnings potentials for strategic acquisitions, providing the data to complete, halt, or re-price the deal. Samples include the Sanctuary and Death Row record labels as well as internationally known artists The Rolling Stones, Jimi Hendrix, Dean Martin, Neil Diamond, Pink Floyd and Bob Seger. · Managed initiative to discover missing digital and mobile titles utilizing Microstrategy sales system. To date over 13k albums identified and $4MM in revenue created from previously unused digital and mobile assets. · Instituted weekly digital pricing review to eliminate inefficiently priced assets. Report has led to repricing of nearly hundreds of digital titles and increased sales by 14%. · Lead the annual financial planning process. Forecast ongoing streaming, download & physical revenues for future fiscal years as well as hundreds of new and reissued titles planned for the upcoming year.