Bill McFarland
News Director @Wtop News
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WORK HISTORY
News Director @Wtop News
Washington, DC, US
News judgement guiding daily news operations driving breaking news, weather & impactful community stories.• Evolve editorial meetings to choose and collect stories best-suited for on-air, social and digital platforms.• Recruited to develop a content strategy to expand legacy brand across platforms reaching modern audiences.• Evolve workflows to deliver cross-platform storytelling, quadruple website & YouTube video views in one year.• Integrate linear, digital & social workflows to deliver multiplatform content, quadruple website & YouTube views• Collaborate with staff to reset expectations to invest team in changing multiplatform newsroom culture.• Evaluate new NRCS, AI & digital production tools to optimize asset sharing, multiplatform news delivery.
EDUCATION
Temple University
Bachelors
SKILLS
ABOUT BILL MCFARLAND
News leader with a proven editorial vision driving audience and revenue growth for every…
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