Bill Gusmano
Co-founder @The Motivated Mind Group Mmg
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WORK HISTORY
Co-founder @The Motivated Mind Group Mmg
Chandler, AZ, US
The Motivated Mind Group develops the Human Edge capability that AI cannot replicate - the intersection of trust and applied judgment that determines whether a customer-facing team wins or presents.We work with technology vendors, channel partners, resellers, and distributors to develop the applied thinking capability that conventional certification programs leave untouched. Programs we have designed and delivered have produced 30% higher quota attainment, 100% recommendation rates, and measurable improvements in employee retention at organizations including the world\'s largest PC and printer manufacturer and the world\'s largest fintech payments company - across global rollouts in AMER, EMEA, APAC, and
EDUCATION
University at Albany
Bachelor's degree, Political Science/Theory/History
SKILLS
ABOUT BILL GUSMANO
There is a biology teacher I think about often.On the first day of my freshman year, Mr. Kibler handed out a test on the entire textbook. Nobody passed. Then he said:\"The textbook will always be there. What I am here to teach you is what to do with it.\"That sentence is the foundation of everything I do at The Motivated Mind Group.I have spent 35+ years in the technology industry building the capability that separates sales teams that win from teams that present. Capability programs I have designed have produced 30% higher quota attainment - compared to colleagues with conventional training - across global rollouts at two of the world\'s largest technology organizations.I call the underlying capability the Human Edge: the intersection of trust and applied judgment that AI cannot replicate and that almost no training program currently develops.My book Teaching People How to Think makes the full case. Coming 2026.If your team knows the product but struggles to connect it to what the customer is actually trying to accomplish - let\'s
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