Bill Flora

About Bill Flora

Bill Flora is an award-winning design director and strategist with 30 years of experience in leading teams and shipping products. During his two decades with Microsoft, he led design efforts for Xbox, Windows Media Center, Zune, and Encarta, and was the design force behind Microsoft “Metro” design language. Flora’s influences can be found in the design of software that lights up millions of screens around the globe every day.Bill founded Tectonic, a strategic experience design firm, where he worked with the world’s leading companies, envisioning next-generation content platforms and expressing brand through software. Clients included HBO, Microsoft, Bang & Olufsen, Amazon, Beats by Dre, Cisco, Samsung, and NBC.When Bill isn’t designing the future, you can find him trying to plan another trip to Iceland with his family, waxing his skis, or learning a new chord on his banjo.

Experience

1. User Experience Strategy Creative Direction

   The New York Times

   Oct 2021 — Present · Seattle, WA, US

Education

• University of Colorado Boulder

  Bachelor of Business Administration (B.B.A.), Marketing

  1982 — 1987

Skills

• Web Strategy
• Concept Development
• Creative Direction
• Art Direction
• User Interface Design
• Heuristic Evaluation
• Ethnography
• User Interface
• User Scenarios
• Usability Engineering
• Design Leadership
• User Experience
• Content Strategy
• Wireframes
• User Experience Design
• Usability Testing
• Persona
• Copywriting
• Information Design
• Design Thinking
• Information Architecture
• Experience Design
• Motion Design
• Wire Framing
• Service Design
• User-Centered Design
• Graphic Design
• Human Computer Interaction
• User Research
• Mobile Design
• Rapid Prototyping
• Usability
• Visual Design
• Interaction Design
• Design Strategy