Bill Evenson

About Bill Evenson

I have 25 years of supplier/distributor management and sales in the alcoholic beverage industry covering national, regional, and local accounts across multiple states. I have managed a 10-person sales team specializing on off-premise chain sales across all channels of business involving a craft/import portfolio of 50+ breweries. I assisted in the activation of strong beer into the Colorado chain market, coordinating sales and merchandising teams as well as troubleshooting store and chain level issues involving the delivery and placement of cases. I have previous experience in running my own brokering business, introducing and managing craft/import beer, wine, and spirits across five states. I have worked for an international import beer group covering off-premise national accounts. My training is extensive: Fact-Based Selling seminars, CM Profit Group IRI workshops, CEB Leadership and Training.SALES LEADERSHIP • BEER, WINE & SPIRITS DISTRIBUTION • REGIONAL MANAGEMENT • ACCOUNT GROWTH Extensive credentials in sales leadership and account management of suppliers and distributors throughout the adult beverage industry. Long-term relationships with national, regional, and local players nationwide. Accomplished Sales Manager who has hired, trained, and developed teams of up to 10 employees. Consistent track record of motivating and supporting sales executives to exceed quotas. A highly versatile professional whose experience includes activating beverage lines in new markets, chain market development, working with merchandising teams, and troubleshooting high-volume store and chain-level issues. Possesses an entrepreneur’s sense of ownership, with previous experience running a business brokerage that introduced, launched, and managed partnerships between distributors and breweries, importers, wineries, and spirits manufacturers across five states. A “student of sales,” whose ongoing education includes the completion of Fact-Based Selling seminars, CM Profit Group IRI workshops, and CEB Leadership and Training.Strategic Business Planning • Distributor Management • Promotional Planning • Data Modeling & Analysis • Forecasting & Trend Analysis • Business Process Development • Financial Analysis • Program Execution Effective Communication & Executive Presentations • Vendor Management • Sales Leadership • Microsoft Office • SAP

Experience

1. Chain Account Director

   Montucky Cold Snacks

   Aug 2020 — Present · Denver, CO, US

   Oversees all off premise chain relationships, business development, and new product introductions for an 18 state territory comprising grocery, mass merch, club, and convenience stores channels-Gained over 2,800 new points of distribution for Spring 2021, including over 860 in Kroger, 340 in Walmart, and 950 in Target-Cultivated and strengthened partnerships with key distributors, including Reyes, Miller Coors, Anheuser Bush, and Breakthru as well as retailers such as 7-11, Circle K, Maverik, Total Wine, BevMo, HEB, and Whole Foods-Ended 202 up +50% over last year\'s sales-Helped company pivot to Microsoft Teams and Google Zoom meetings format for chain buyers and distributor groups, delivering fact-based presentations that incorporated both VIP and syndicated data.

Education

• Colorado State University

  B.S. Geology

  1986 — 1989

Skills

• Distribution Strategies
• National Account Development