Bill Doyle
Senior Marketing Leader Focused on Performance Marketing and MarTech
- Role
- Head of Offer Management at Wells Fargo
- Location
- Charlotte, NC, US
- LinkedIn followers
- 500 followers
About Bill Doyle
A seasoned marketer and problem solver with over 15 years integrated marketing and CRM experience on Fortune clients.• EXPERIENCED: Diverse industry knowledge including financial services, healthcare, automotive, telecom and travel.• MOTIVATED: Thrives on solving problems, driving business success and turning out effective marketing programs that drive customer acquisition, cross-sell and lifetime value.• DATA-SAVVY: Deep knowledge of data-driven marketing including test design, program P&L development, KPI frameworks, program forecasting, media mix modeling, decision tool development and digital analytics.• CREATIVE: Able to synthesize primary and secondary qualitative and quantitative data to identify actionable insights for program design.• PERFORMANCE-MINDED: Fluent in all aspects of integrated direct response communications, including broadcast, print, direct mail, digital and emerging technologies.
Experience
Head of Offer Management
Sep 2024 — Present · Boston, MA, US
Education
Harvard University
Bachelor's degree, Visual and Environmental Studies
1989 — 1993
Skills
- Advertising
- Direct Mail
- Online Advertising
- Online Marketing
- Digital Strategy
- Brand Architecture
- Strategic Planning
- Management
- Social Media Marketing
- Analytics
- Business Strategy
- Customer Relationship Management (Crm)
- Consulting
- Social Media
- Customer Insight
- Competitive Analysis
- Corporate Branding
- Creative Strategy
- Market Research
- Direct Marketing
- Business-to-Business (B2b)
- Digital Marketing
- Relationship Marketing
- Multi-Channel Marketing
- Financial Services
- Crm
- Database Marketing
- Marketing
- Brand Management
- Marketing Strategy
- Media Planning
- Mobile Marketing
- Big Data
- Strategy
- Marketing Management
- Email Marketing
- Digital Media
- Interactive Marketing
- Account Management
- Lead Generation
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