Bill Costlow

About Bill Costlow

Before joining PremierConnect and Performance Marketing as CEO, Bill was employed in retail fixed operations management with MBUSA for 19 years. Additionally, he served 8 years as President of the Mercedes-Benz Mid-Atlantic Parts & Service Group where he worked directly with MBUSA retailers in the Mid-Atlantic Region & MBUSA Executive Management on a myriad of key initiatives. Bill’s connection to the automotive industry is strong, having spent his entire professional life in the automotive retail environment. His long standing career & recognition in the Mercedes-Benz brand as well as his passion for the luxury industry, was the driving force for him to create PremierConnect. During his tenure, he has been on the front lines working hand in hand with colleagues at the dealership level and with MBUSA Executive Management. He believes this experience will afford PremierConnect the ability to effectively apply their \"best in class\" innovative solutions to drive client satisfaction, loyalty, profitability, & give all luxury brands the tools they need to improve their JD Powers’ rankings. Bill holds B.S. in Finance and an M.B.A.in Marketing from the University of Maryland as well as completing graduate coursework at Johns Hopkins University. Additionally, he has completed extensive coursework from MBUSA and holds multiple certifications from the Dale Carnegie Institute, Paul Webb, Paul Cummings, ATCON, & is Six Sigma Certified. premierclientconnect.comwedriveperformance.com

Experience

1. President & CEO

   Performance Dealer Products

   Feb 2014 — Present · Elkridge, MD, US

   I am very excited to be CEO of PremierConnects partner marketing company Performance Marketing & Dealer Products. As CEO of both PremierConnect & Performance Marketing, I look forward to harnessing the vast retail knowledge of both executive teams and our preferred partners to provide dealers with cutting edge software, innovative marketing, high quality F&I programs, training, recruiting, consultancy, logistic products, and much more to our dealership clients. Our primary mission is to allow our clients the ability to \"cut through the noise\" to quickly and easily identify, review, and select extremely effective solutions for many of their dealerships needs. The Performance team has identified and selected national vendors that provide cutting edge programs to dealers throughout the U.S. We work directly with our dealer clients and our preferred partners throughout the dealer\'s vetting and selection process. To support our clients, we have established preferred pricing structures and often provide financial co-op for many of our preferred vendor programs. Visit our web-site @ wedriveperformance.com or contact me directly for more information on our wide array of programs and products.

Education

• University of Maryland

  Bachelor of Science (BS), Finance, General

• NADA Academy

  Coursework, Fixed & Variable Operations, Dealer Financials

• University of Maryland

  Master of Business Administration (MBA), Marketing & Marketing Management

• Mercedes Benz Training Academy

  100 + Courses Completed , Automotive Technical, Fixed Operations, Client Care, Leadership, Marketing, & Dealer Management

• The Johns Hopkins University - Carey Business School

  Marketing (Graduate Courses for MBA)

  1997 — 1997

Skills

• Customer Experience
• Social Media Marketing
• Product Marketing
• Marketing Communications
• Dealer Marketing
• Leadership
• Profit
• Dealers
• Automotive Repair
• Dealer Networks
• Digital Marketing
• Management
• Continuous Improvement
• Vehicles
• Email Marketing
• Manage Client Relationships
• Dealer Programs
• Online Marketing
• Financial Reporting
• Web Analytics
• Product Development
• Operations Management
• Client Development
• Parts
• Customer Retention
• Customer Service
• Marketing
• Retail
• Direct Marketing
• Strategic Financial Planning
• Dealer Relationships
• Dealer Management
• Inventory Management
• Coaching
• Process Improvement
• Strategic Planning
• Dealer Operations
• Automotive Aftermarket
• Sales Management
• Sales Process