Bill C.
Marketing Manager
- Role
- Marketing Manager at Rio Metro Regional Transit District
- Location
- Albuquerque, NM, US
- LinkedIn followers
- 500 followers
About Bill C.
Strategic Marketing Leader | 40 Years of Creative Vision & Community Engagement Strategic marketing and communications leader with 40 years of experience helping organizations grow their audience, amplify their message, and build public trust. I’ve led brand development for local media across multiple platforms—broadcast, digital, social, and connected TV—and created high-impact community outreach programs that do more than build awareness—they make a difference.As Creative Services Director for four Albuquerque TV stations, I designed and launched a child-focused community campaign that brought in $450K annually while improving public perception and deepening civic engagement. I’ve also led the transformation of a traditional broadcast operation into a modern multiscreen news brand—expanding social reach from 8K to 212K and growing morning news preference from 0% to 29%.Grounded in research, driven by mission, and known for big-picture thinking, I live to help mission-driven organizations tell their story, grow their impact, and connect with the communities they serve.
Experience
Marketing Manager
Rio Metro Regional Transit District
Jan 2026 — Present · Albuquerque, NM, US
Education
Eastern New Mexico University
Bachelor of Fine Arts (BFA), Theatre/Theater
1978 — 1982
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