Bill Beck
Digital Marketing Strategist at Willis Automotive
- Role
- Digital Marketing Strategist at Willis Automotive
- Location
- Dallas County, IA, US
- LinkedIn followers
- 500 followers
Experience
Digital Marketing Strategist
Nov 2019 — Present · Des Moines, IA, US
Manage website analytics and user experience across seven automotive brands- Create and maintain reporting of SEM and other online advertising- Work with sales managers to understand and make recommendations on lead generation initiatives and promotions- Maintain and update all websites and online lead sources including monthly content creation- Manage message delivery across all brand websites with website account teams- Maintain accurate inventory representation across all websites through partnership with Sales Managers- Monitor social media accounts and customer engagement- Monitor reputation management system and customer experience issues- Assist in external account management and establish baselines for measuring success across all brands
Education
Drake University
Bachelor of Business Administration (B.B.A.)
2007 — 2011
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