Şevval Bilir

Brand Marketing Specialist Sales & Marketing Manager @Kokoma Kozmeti̇k A.Ş

Ankara, TR

Managed brand sales and marketing strategies to increase brand awareness, expand the product portfolio, and achieve sales targets- Conducted market research and competitor analysis to identify target audiences and contribute to product development processes- Planned and executed campaigns, events, promotions, influencer marketing, and budget activities- Oversaw advertising campaigns on social media and digital platforms, monitoring performance in collaboration with external agencies- Boosted engagement through content marketing campaigns across Instagram, TikTok, YouTube, and Pinterest- Established and managed the Kokoma Creators Club, building a community of 70+ nano and micro-influencers to drive brand campaigns- Prepared weekly/monthly budget controls and performance reports (ROI and KPI tracking)- Managed supply, sales, campaign, and marketing processes with distributors, retailers, and business partners- Supported brand activities through digital marketing, PR, and strategic collaborations- Supervised product and brand visual design processes- Developed strategic marketing initiatives on Meta and TikTok (Turkey & US) to ensure continuous improvement by tracking global trends.

Gazi University

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