Bilal Farrukh
Digital Strategy Manager, Personalization @Manulife
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WORK HISTORY
Digital Strategy Manager, Personalization @Manulife
Toronto, ON, CA
ABOUT BILAL FARRUKH
Strategic Product Manager with 10+ years of experience driving customer-centric innovation and leading cross-functional teams to deliver B2B and B2C digital products. Adept at using data-driven insights to enhance retention, optimize user engagement, and empower stakeholders. Skilled in developing product strategies and roadmaps, particularly for platforms in financial services, education, and health sectors. Certified Product Owner and Scrum Master.Key Achievements- Developed and launched user-focused tools and marketing programs, including a secure video-calling application and e-pharmacy platform, achieving measurable increases in customer engagement and retention- Enhanced user experiences for multiple digital platforms, driving adoption rates through streamlined workflows and robust product roadmaps- Delivered scalable solutions for enterprise and small-business clients across education, telecom, and health industries, consistently aligning features with market needs.
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