Bikram Roy
Growth-Driven Marketing & Lead Generation Specialist | 4.9+ Yrs in Marketing | CRM Expert (HubSpot, Apollo, Salesforce) | BCA+MBA (Marketing) | IIM Certified | ANDOVAR | Ex-SBI | Ex-HDFC
- Role
- Senior Marketing Executive at Andovar
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Bikram Roy
Results-driven B2B Marketing, Demand Generation, Business Development or Inside Sales…
Experience
Senior Marketing Executive
Jul 2025 — Present · IN
Orchestrate and execute daily lead development initiatives focused on creating high-quality sales opportunities for the global sales team, directly contributing to company growth targets.Systematically identify, qualify, and update potential prospects by leveraging advanced online tools and CRM applications such as HubSpot, Netsuite, or Sales Force.Multi-Channel Prospect EngagementImplement diverse communication strategies including crafting and deploying targeted cold email campaigns, managing chatbot interactions, and overseeing automated marketing feeds to engage and nurture worldwide prospects.Develop and optimize engaging email content through creative writing, customizing messaging based on geography, language, timing, and other prospect specifications to maximize response rates.Cross-Functional Collaboration & OptimizationCollaborate seamlessly with internal stakeholders including Business Development Managers, Content Developers, Website Personnel, and Account Managers to align lead generation efforts with broader sales and marketing goals.Proactively conduct market research and analysis to identify new opportunities and innovative strategies for lead generation, especially during dynamic market periods.Data Management & Continuous ImprovementMaintain and update comprehensive prospect databases within CRM systems, ensuring data accuracy and accessibility for direct sales communication.Demonstrate a diligent aptitude for continuous learning and contribute creative ideas to enhance team functionality and improve lead development processes.
Education
Indian Institute of Management, Kozhikode
Postgraduate Degree, Marketing
Indian Institute of Social Welfare and Business Management
Master of Business Administration - MBA, Marketing General management
Institute of Engineering & Management, Kolkata
BCA, Analytics
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